The LATAM Tech Services
Expert Network.

Operators who built and exited Latin America’s leading technology services firms, advising US mid-market and enterprise companies on expansion and hiring.

Rio de Janeiro, Brazil

About Us

Connect33 is a full-service consulting firm focused on Latin America software engineering expansion for US companies. We specialize in market entry, scaling strategies, and team building within the region.

Our team consists of proven advisors who have scaled teams from 10 to 1,000+ employees with top technology companies globally. Through these experiences, we provide strategic guidance to clients entering the LATAM market. Whether you're opening your first LATAM engineering hub, pursuing strategic M&A, or seeking a trusted software partner, our team serves as your strategic guide—helping you avoid costly mistakes and accelerate growth.
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Latin America heat map

Talk with our team of experts in Latin America.

Our Expansion Methodology

Our 5-step process is designed to yield a tailored Go-to-Market strategy based on your needs.

1. Client Immersion

Meet the team, understand your business model, vision and KPIs.

2. Market Validation

C33’s proprietary market intelligence and research tailored specifically to your needs.

3. Country Selection

Identify key markets and present the findings to your team for final market selection.

4. GTM Strategy

Build out a comprehensive GTM Plan and a list of vetted partners to aid with execution.

5. Market Entry

Oversee the execution of the plan and manage the performance of selected partners.

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Meet the Experts

Operators who have built, scaled and exited technology companies across Latin America, on call for US companies expanding in the region.

Juan Pablo Chapa
Juan Pablo Chapa
Partner
Led Terminal's expansion into Latin America and built a tech services partner network across 7 countries.
Kenneth Lopez
Kenneth Lopez
Partner
Managing Director of Tekton Labs, a top LATAM software services firm, and Principal at Equals11, a Salesforce consultancy.
Carlos Quirarte
Carlos Quirarte
Partner
Scaled EPAM's Latin America team to ~1,300 employees and led C3 AI's expansion into Mexico.
Luis Lozano
Luis Lozano
Partner
Helped 300+ technology companies expand into LATAM through his own recruiting firm. Clients include Aptiv, Banregio, Orion and Rappi.
Santiago, Chile cityscape

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"I was incredibly impressed with how fully they integrated within our company. They leaned in and worked diligently to understand our idiosyncrasies and needs."

Jesus Lopez, CMO at CodersLink
Alec A.
Sr Manager Braze

"We tasked Connect33 with assessing the Latin America software engineering talent market and help us think through where and how we might want to establish our presence there. To do so, they evaluated different countries to find the benefits and disadvantages of each.

During the research, they did a lot of in-depth analysis of each country, considering aspects such as engineer capacity, ease of hiring, retention rates, business costs, and business setup ease. Then, they came back with a recommendation on where we should think about setting up operations, as well as with the sequencing to do that."

Jesus Lopez, CMO at CodersLink
Chris Heineken
CEO of Atrium

"Their high knowledge of the market was impressive."

Jesus Lopez, CMO at CodersLink
Jesus Lopez
CMO CodersLink