BUILD. BUY.
PARTNER.

Your strategic partner for software engineering expansion across Latin America.

About Us

Connect33 is a full-service consulting firm focused on Latin America software development expansion. We specialize in market entry, scaling strategies, and team building within the region.

Our team consists of proven advisors who have scaled teams from 10 to 1,000+ employees with top technology companies globally. Through these experiences, we provide strategic guidance to clients entering the LATAM market. Whether you're opening your first LATAM engineering hub, pursuing strategic M&A, or seeking a trusted software partner, our team serves as your strategic guide—helping you avoid costly mistakes and accelerate growth.

For access to our software partner network, please visit our LatAm Partners platform.

Our Expansion Methodology

Our 5-step process is designed to yield a tailored Go-to-Market strategy based on your needs.

1. Client Immersion

Meet the team, understand your business model, vision and KPIs.

2. Market Validation

C33’s proprietary market intelligence and research tailored specifically to your needs.

3. Country Selection

Identify key markets and present the findings to your team for final market selection.

4. GTM Strategy

Build out a comprehensive GTM Plan and a list of vetted partners to aid with execution.

5. Market Entry

Oversee the execution of the plan and manage the performance of selected partners.

Connect33 Newsletter

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Meet the team

We are a group of ambitious expansion experts passionate about helping bring the best companies to market.

Juan Pablo Chapa
Partner at Connect33
Juan Pablo is the Founder of Connect33. Previously, he led Terminal's expansion into Latin America, scaling the team to 30 employees within the first year and building Terminal's partnership network across Mexico, Uruguay, Colombia, Peru, and Argentina.
Kenneth Lopez
Partner at Connect33
Kenneth is a Partner at Connect33. He currently serves as Principal at Equals11 and is the Founder & Managing Director of Tekton Labs, a leading software development consultancy based in Latin America with headquarters in California.
Carlos Quirarte
Advisor at Connect33
Carlos is an Advisor at Connect33. Previously, he led operations for Ooyala in Guadalajara, Mexico, served as Country Manager at EPAM Systems where he helped scale the team to over 1,000 employees across Latin America, and led C3 AI's entry into Mexico, scaling their team to 80+ employees.
Luis Lozano
Advisor at Connect33
Luis is an Advisor at Connect33. He currently serves as TA Lead at Kueski. Previously, he founded and led an HR & Recruitment agency in Monterrey, Mexico, supporting over 300 companies across Latin America, including Rappi, Aptiv, and Orion Innovation.

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